Enninful Launches Starry Rival Magazine to Vogue - With No Ads

Eighteen months after he wrapped up his tenure at British Vogue, Edward Enninful is back on newsstands.

- Chloe Mac Donnell

Yesterday he released the debut issue of 72 magazine. A quarterly print title, it marks the first project from Enninful's new venture EE72, a media and entertainment company he set up with his sister, the talent agent Akua.

Enninful said: "[I wanted to] create something tactile, timeless and collectible by creating an object that honours traditional media with an unconventional approach to modern storytelling. While people say print is dead, I believe the opposite - print has become more powerful than ever and an art form that must be preserved."

Enninful is known for his starry contacts book and the magazine's front cover reads like an extract from it. Fronting the issue is Julia Roberts, who is interviewed by George Clooney. In a behind-the-scenes video on Instagram, Roberts says to Enninful: "You left your other job, so I left your other job and now we're both at your new job together."

In place of cover lines, which usually describe the features inside a magazine, is a list of 20 celebrity names including Pharrell Williams, Oprah Winfrey, the Italian film director Luca Guadagnino, Gwyneth Paltrow and the American painter Amy Sherald.