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Brat power Charli Xcx's path from Myspace to White House
The Guardian
|July 27, 2024
As someone outside the mainstream for much of her early career, Charli xcx has come a long way.
The British popstar who was first noticed via her Myspace page is not only responsible for the meme of the summer, she has even become an influential factor in the turbulent presidential elections across the Atlantic.
"Can't believe Charli Xcx is successfully doing foreign intervention in a US election as an album marketing tactic," one fan posted on X after Kamala Harris's campaign fully embraced the singer's endorsement.
When Charli wrote "kamala IS brat", she transformed a politician in a steamed trouser suit into a messy internet It-girlie. Brat inspired by Charli's most recent album - is more than a name, it's a lifestyle. It is noughties excess, rave culture, and quintessentially cool.
The 31-year-old singer has generated countless headlines and trend pieces after the release of her sixth studio album in June, but she has been working in the industry for more than 15 years.
This story is from the July 27, 2024 edition of The Guardian.
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