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BBC Will Deploy AI to Engage 'News Avoiders' and Under-25s
The Guardian
|March 07, 2025
BBC News is to create a new department using AI to give the public more personalised content, as its leader warned that the corporation has been "defying gravity" in reaching audiences amid seismic changes in the way news is consumed.
In a note to staff seen by the Guardian, Deborah Turness, the chief executive of BBC News, announced a major structural overhaul, including the creation of a new department, BBC News growth, innovation and AI, which will have a particular focus on the under-25s.
This story is from the March 07, 2025 edition of The Guardian.
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