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Aston Martin sells naming rights to F1 team after new profits warning
The Guardian
|February 21, 2026
Aston Martin has warned that its losses will be worse than expected and sold its permanent naming rights to its Formula One team, as the struggling British carmaker battles to stabilise its finances.
In its fifth profit warning since September 2024, the luxury carmaker said its finances for 2025 would be worse than City forecasts.
Analysts had been expecting the struggling British company, which is majority owned by the Canadian billionaire Lawrence Stroll, to post a loss of £184m when its annual results are published next Wednesday.
Aston Martin delivered 5,448 cars last year - nearly 10% fewer than in 2024 - as US trade tariffs battered sales and the company fell short on lucrative special edition deliveries. Shares fell as much as 4% yesterday morning before recovering, going into the afternoon down 2%.
This story is from the February 21, 2026 edition of The Guardian.
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