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Tis the season for bread winners: Parents share why Gardenia gets the thumbs up in their checklist
The Freeman
|December 12, 2025
Even when December gets so busy and everything is at supersonic pace, so many parents still take their time to create checklists for the holidays.
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Especially when it comes to grocery shopping, a checklist will not let you down. Whether it’s for restocking your pantry this busy Christmas time, or for completing your Noche Buena essentials; a checklist will help you truly separate the “pwede na” from the “nice”.
When you’re shopping for bread in this season of reunions and countless parties—a good bread checklist can help you find the most sulit bread amongst the long bakery aisle: bread that’s a true winner in many ways: freshly baked ✔, smell so good ✔, soft from the first to the last slice ✔, masarap kahit walang palaman ✔, and nutritious ✔.
And with Gardenia Classic White Bread, you can be assured that you’re taking home bread that’s more than “pwede na” but one that checks all the boxes in the good bread checklist.
For Mommy Ara Casas-Tumuran of Davao City, when it comes to choosing bread, it’s all about giving her kids the best. She always makes sure these five things are present: freshness, aroma, softness, taste and nutrition—and she finds all of them in Gardenia.
This story is from the December 12, 2025 edition of The Freeman.
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