Telco unveils Al-driven roadmap under new CEO

Carl Raymond Cruz, the newly minted President and CEO of Globe Telecom, has unveiled a bold strategic roadmap aimed at consolidating Globe's dominance in mobile services while aggressively expanding its footprint in fiber, broadband, and enterprise solutions — setting the stage for Globe's next cycle of growth.

- Ehda M. Dagooc, Staff Member

Speaking at the company's 2025 Annual Stockholders' Meeting and subsequent press briefing, Cruz emphasized Globe's pivot to hyper-personalized customer engagement models, heavily driven by artificial intelligence (AI). The strategy aims to reshape customer experience across both postpaid and prepaid markets — with the latter flagged as a critical competitive arena.

"Our vision is clear — we will move beyond traditional telco performance metrics to deliver real impact in a fast-evolving digital economy," Cruz said, adding that winning in mobile was just the start. “Now, it’s about winning the future.”

Despite mounting market pressures, Globe remains the clear leader in mobile, which accounts for approximately 75 percent of its revenues. However, Cruz signaled that fiber broadband and enterprise services will be the company's primary growth engines moving forward, particularly in light of the Philippines' outpacing regional peers as Southeast Asia's fastest-growing economy.

The management, he added, projects low-to mid-single-digit topline growth in 2025, with acceleration expected in subsequent years as Al-driven operational efficiencies and new business segments mature.