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'Squid Game' by the numbers: How Player 456 Took Over the World
The Freeman
|June 25, 2025
Squid Game has taken the world by storm, with nearly 600 million views to date across the first two seasons alone.
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Season 1 ranks as Netflix's most popular show ever, while Season 2 smashed multiple records, including most views for a show in its premiere week and entering the Most Popular Non-English TV list in just three days, it quickly rose to become Netflix's third most popular show of all time.
The show has captivated audiences and critics alike with both seasons certified fresh on Rotten Tomatoes. Squid Game Season 2 is Netflix's largest season on social ever, with the full campaign to date amassing over 19.5B owned global social impressions, even before Season 3 has launched. The Red-Light, Green-Light clip on TikTok is Netflix's top-performing video of all time on the platform with 128.6M organic views. On the App Store charts, multiplayer video game Squid Game: Unleashed climbed the ranks to become the #1 Free Action Game in 107 countries.
BRINGING FANS INTO THE GAME
On June 20, over 1,000 fans descended upon Domino Park in Brooklyn, NY, transforming it into an arena of thrilling games for the day. Attendees had the chance to relive the excitement of Squid Game's most iconic challenges, including Mingle and Pentathlon, and were among the first to experience a new adrenaline-pumping game from Season 3 — Jump Rope — supervised by towering Young-hee and Chul-su inflatables, while Pink Guards armed with water soakers stood ready to “eliminate” players, keeping adrenaline and suspense running high throughout the event.
This story is from the June 25, 2025 edition of The Freeman.
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