Partnership ushers in new era of self-care

BTL Aesthetics, a global player in non-invasive aesthetic technologies, has partnered with Cebu-based Ultra Beauty Institute to launch an advocacy aimed at promoting self-empowerment among women marking a strategic move to deepen its foothold in the Philippines' rapidly expanding beauty and wellness sector.

- Ehda M. Dagooc

The initiative was formally introduced at "Ultra Bloom: A Pre-Mother's Day Affair," a curated event that blended wellness with technological showcase at Ultra Beauty's flagship clinic. The event served as a platform to unveil BTL's newest device innovations, Emface and Emsculpt NEO, to a select group of media, influencers, and key clientele.

"This is more than aesthetics. It's about empowering women through technology and science-backed solutions," said Dr. Melinda Chiong, founder of Ultra Beauty Institute and a practicing OB-GYN and cosmetic surgeon.

"We aim to redefine beauty as strength, self-care, and confidence," she explained.

The highlight of the event was Emface-BTL's needle-free facial treatment that uses synchronized radio-frequency and high-intensity electrical stimulation to lift and tone facial muscles while promoting collagen production.