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Mass-produced AI podcasts disrupt a fragile industry
The Freeman
|December 03, 2025
Finding an Audience
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Artificial intelligence now makes it possible to mass-produce podcasts with completely virtual hosts, a development that is disrupting an industry still finding its footing and operating on a fragile business model.
Since Google launched Audio Overview, the first mass-market podcast generator that creates shows from documents and other inputs, just over a year ago, a wave of startups has rushed in, from ElevenLabs to Wondercraft.
No studio, no humans at the microphone, not even a recording — yet out comes a lively podcast, banter and all. Whether based on a legal document or a school handout, AI tools can deliver a state-of-the-art podcast at the click of a mouse.
A pioneer in this movement is Inception Point AI, which was launched in 2023 and releases about 3,000 podcasts per week with a team of just eight people.
The immediate goal is to play the volume game, said Jeanine Wright, Inception's founder and the former number two at leading audio studio Wondery.
This story is from the December 03, 2025 edition of The Freeman.
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