Ayala-led telco expands GDay nationwide

Globe Telecom is marking the 10th year of its annual GDay celebration this September, positioning the campaign as both a customer rewards platform and a nationwide brand activation drive.

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What began in 2014 as a simple appreciation initiative has since grown into a large-scale program combining digital engagement, lifestyle perks, and on-the-ground activations designed to deepen customer loyalty in a highly competitive telecoms market.

“Globe believes the most meaningful rewards are the ones that feel personal,” said Bianca Wong, vice-president and head of the Feel Valued Tribe at Globe. “This GDay recognizes our customers’ diverse passions and everyday wins.”