Family sagas power revival of Tamil TV serial scene

Viewership data across major broadcasters shows a sustained shift back to relationship-based storytelling

- HD Bureau CHENNAI

Television networks in Tamil Nadu are steering firmly towards emotion-driven, multi-generational narratives as family-centred dramas reclaim a dominant place in primetime schedules.

Viewership data across major broadcasters shows a sustained shift back to relationship-based storytelling, prompting channels to invest in plots built around inter-generational bonds, domestic tensions and aspirational journeys that resonate with a wide demographic.

Zee Tamiľ's launch of Annamalai Kudumbam aligns with this programming wave, positioning the series as a flagship title anchored in themes of grit, entrepreneurship and women's empowerment. The channel introduced the show with an elaborate promotional event that featured a 230-feet saree created to symbolise the scale of its central storyline.

The unusual unveiling drew attention to the protagonist's journey, which follows a woman who establishes a successful saree enterprise under the brand Annamalai Silks and commits herself to improving the livelihoods of women weavers.