Deputy CM's push turns diwali into opportunity

Under the guidance of Deputy Chief Minister Keshav Prasad Maurya, Uttar Pradesh’s State Rural Livelihood Mission (SRLM) has launched an extensive effort to promote women’s self-reliance ahead of Diwali. Rural women's self-help groups (SHGs) are producing eco-friendly diyas, candles, idols, and festive hampers, sparking strong interest among both rural and urban consumers.

- UP State Bureau

Mission Director Deepa Ranjan said thousands of group members are crafting designer diyas, candles, and festive items based on market demand. The products, including Ganesh-Lakshmi idols made from cow dung and “panchgavya,” and beeswax candles, are completely environment