STILL, NOT SILENT

There’s a distinctive rise in private spirituality in an otherwise loud world

- Anjali Kochhar

By the third week of January, the noise of New Year resolutions softens. What remains is quieter and more revealing.

In this emotional after-January space, a deeper shift in spiritual curiosity is visible — not as a public declaration, but as a private return inward. Across homes, phones, bookshelves and quiet corners, spirituality is being practised with less display and more discipline. Meditation is personal. Scriptures are intimate. Astrology is reflective. Sound healing is experiential. The sacred is no longer staged; it is lived.

This inward shift is also reflected in industry data. A 2025 Grand View Research report valued the global spiritual wellness apps market at approximately USD 2.16 billion in 2024, projecting a CAGR of over 14% till 2033. India is among the fastest-growing contributors, driven largely by young urban users adopting meditation, mindfulness and reflective tools for daily personal use rather than institutional learning.

Quiet change

“What we are witnessing is a quiet but marked change in how people look for meaning,” says Vikram Labhe, Founder & CEO of Melohaa. He believes the inward turn comes from a desire to understand rather than perform. “Life today is noisy and curated, full of comparisons that leave little space for honest self-reflection. Increasingly, people find the clearest insights when they carve out time alone with their thoughts and practices.”