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Keeping It Reel
The Free Press Journal - Indore
|November 03, 2025
How a democratisation of fame has proved that relatability and creativity can forge far deeper engagement than celebrity endorsements.
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A tan annual growth rate of nearly 25%, India’s influencer marketing industry is on a steep upward trajectory — projected to surpass INR 5,600 crore by 2026. What began as an experimental marketing tactic has matured into a thriving ecosystem that drives conversations, shapes purchase decisions, and builds authentic brand connections.
This exponential growth signifies a critical shift: influencer marketing is no longer a passing trend. For brands across categories, it has evolved into an indispensable part of the communication strategy — a bridge between creativity, culture, and commerce.
From TikTok’s Virality To India’s Creator Revolution
This story is from the November 03, 2025 edition of The Free Press Journal - Indore.
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