Fadnavis an undisputed leader post the Maratha agitation

It is clear that the BJP has decided to project Devendra Fadnavis as the top leader and the party face for the upcoming Maha civic polls

- ROHIT CHANDAVARKAR

Just as the Maratha agitation subsided in Mumbai last week and the agitators celebrated victory at the Azad Maidan before vacating the streets of south Mumbai and returning to their villages, a high-powered, 360-degree advertising campaign emerged in the media and on the billboards of Mumbai, indicating the promotion of Chief Minister Devendra Fadnavis. This became the talk of the town in the state capital. The advertising campaign showed Fadnavis bowing to Chhatrapati Shivaji Maharaj's statue, with just one word written at the bottom—Devabhau. This is the nickname Fadnavis wants his followers and supporters to use publicly. The campaign was massive, covering most of the newspapers, news channels, and social media as well as billboards in many parts of Mumbai, Thane and Navi Mumbai. Interestingly, there was no mention of who released the campaign.