Beyond Reality

From holographic car projections to immersive virtual catalogs and AR-powered brand moments, CGI is now central to how global brands are shaping their consumer experience.

- Hemal Majithia

In the digital-first era, where attention is fleeting and competition constant, storytelling is no longer a luxury. It is a necessity. Brands that succeed today do not just advertise. They craft immersive, engaging narratives. And increasingly, they are turning to CGI (Computer-Generated Imagery) — 3D models, animated objects, digital environments, textures and more — to do it better.

Globally, the adoption of CGI in advertising has been growing by over 30 percent annually, driven by the demand for richer, faster and more imaginative brand experiences. What was once a niche technique used by a handful of highbudget campaigns is now a mainstream creative tool embraced by agencies and marketers worldwide.

CGI allows brands to go beyond the constraints of the physical world. It lets products float, transform, even come alive, creating content that is not just seen but felt. But CGI's real power lies not in visual trickery, but in how it supports great storytelling.