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Audacity on your wrist with Police FW25 line

The Free Press Journal - Indore

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October 04, 2025

Buoyed by 50% growth in India, Police Watches aim for 500 crores in revenue by 2030

- Mitrajit Bhattacharya

Police, the iconic global lifestyle brand known for its bold spirit and edgy design, unveiled its much-awaited Fall-Winter 2025 watch collection at The House of Audacity—an immersive brand experience hosted in Mumbai.

The launch was attended by Barbara De Rigo, Owner of De Rigo Group, who founded Police in 1983, and Rahul Shukla, Vice President & Chief Sales & Marketing Officer - Titan Watches, that represents Police watches in India.

The evening celebrated rebellion, individuality, and self-expression—values at the heart of the Police ethos. The occasion was just right to present the new Bullhead, a watch that declares the audacity of Police with its bold tonneau case and powerful chronograph design. We caught up with Barbara De Rigo before the launch in Mumbai for an exclusive chat on brand Police; the edited excerpts follow:

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