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Artificial Rain On The Festive Parade
The Free Press Journal - Indore
|September 15, 2025
For the festive season, where emotion drives purchase, will AI be Adland's best friend or rival?
Every Diwali, India's advertising industry is pushed to its limits. Briefs land just days before campaigns are expected to go live, clients chase instant impact, and agencies scramble to marry cultural relevance with creative speed. With 42% of digital media spending already programmatic in 2024, projected to cross 70% by 2025, this festive season may well be the first real stress test of whether artificial intelligence is an ally or a rival for agencies.
This story is from the September 15, 2025 edition of The Free Press Journal - Indore.
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