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Tata Gets Adventurous: Launches Feature-Rich Variants of the Harrier and Safari
The Daily Guardian
|August 07, 2025
Tata Motors has added two new variants of the Harrier and Safari.
Tata Motors has added two new variants of the Harrier and Safari. The company calls the new variants collectively as "Adventure X Persona" with which it claims to have brought in a complete package of adventure, performance, and features, offering greater value proposition and access to a robust and adventurous lifestyle to its customers. No, AWD or 4x4 isn't offered. If you want an all-wheel-drive Tata SUV, then you'll have to go with the electric Harrier EV. The traditional-fuel Harrier and Safari still continue to be two-wheel-drive vehicles.
What the Adventure variants give you is a lot of features at a starting price of Rs. 18.99 lakh for the Harrier, and Rs. 19.99 lakh for the Safari. All prices mentioned on this page are ex-showroom. Please note that although Tata was kind enough to invite me to the launch, I couldn't make it due to prior commitments, so all information in this story is totally based on my understanding of their superfluous (as is the norm with almost every manufacturer) press release.
WHAT IS THIS ADVENTURE PERSONA?
This story is from the August 07, 2025 edition of The Daily Guardian.
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