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SISTER DUO BEHIND DEFI BEAUTY: DEFYING NORMS, REDEFINING DESI GLAM!
The Daily Guardian
|September 20, 2024
Defi was born out of a vision to redefine beauty for modern Indian women in their late 20s and early 30s.
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Our goal was to create a makeup brand that truly encapsulates the spirit of our generation, reflecting the seamless blend of languages, cultures, and styles that define us. Defi proudly celebrates the fusion of these diverse worlds.
Q. How would you like describe your journey for Defi beauty?
A..The journey of Defi Beauty has been a remarkable adventure marked by vision, dedication, and an unwavering commitment to our core mission. Our story began with a clear goal: to bridge a significant gap in the beauty industry for modern Indian women, particularly those in their late 20s and early 30s, who often found themselves overlooked by mainstream brands.
From the outset, our approach was hands-on and deeply personal. We immersed ourselves in every facet of the business, from modelling for our initial photoshoots to personally packing the first few orders. This hands-on involvement allowed us to ensure that every product not only met our high standards but also resonated with our audience on a deeper level.
This story is from the September 20, 2024 edition of The Daily Guardian.
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