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Hyundai keeping tabs in fight for ASEAN market
The Daily Guardian
|October 01, 2025
Hyundai Motor Co. has not stood still as China's aggressive push in the Southeast Asia global electric vehicle (EV) market via a low-margin, high-volume strategy is proving to he effective, as well as the most immediate and serious threat in the region, according to a report byPulse, the English service of Maeil Business Newspaper Korea.
Hyundai Motor's manufacturing plant in ASEAN region
The South Korean automaker received approval from Thailand's Board of Investment fora 1-billion-baht (around $ 31.04 million) project in August 2024 to build an EV and EV battery production plant, while also announcing plans to invest 680 billion won ($485.6 million) over five years in Malaysia from 2025 onwards.
With few strong local brands and a tariff-free competitive landscape, the Association of Southeast Asian Nations (ASEAN) market is becoming the key battleground for automakers from Korea, China, and Japan.
This story is from the October 01, 2025 edition of The Daily Guardian.
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