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Xiaomi makes SA comeback
The Citizen
|November 13, 2024
T14: BRINGS THE BRAND FULLY INTO MOBILE AI ARENA
It's a brand that keeps arriving, but the new device promises staying power. Xiaomi has made a massive global impact, but seems to stall every time it arrives in South Africa.
A combination of imported cheap (read "online") distribution strategies and ignoring public relations meant that it was more of a tourist on a temporary visa than a resident with long-term intentions.
With the new T14 smartphone, Xiaomi appears to have upgraded its act from economy to business class.
A strong operator-based distribution strategy and both a retail and marketing presence on the ground gives the brand its best shot yet at taking on the South African market.
What is it?
At first sight, it looks like a mid-range device, almost indistinguishable from a lower-end Tecno device. However, the triple-camera array on the back and the specs on the inside belie this impression.
The AMOLED 6.67-inch CrystalRes display boasts an astonishing 144Hz refresh rate, which makes it one of the most responsive screens on the market.
This story is from the November 13, 2024 edition of The Citizen.
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