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Tech helps beauty 'dreams' come true
The Citizen
|January 06, 2025
Technology, in particular artificial intelligence, is making it possible to fulfill beauty wishes like never before, Guive Balooch, global vice-president of L'Oreal's Tech Incubator, said.
He spoke at the Consumer Electronics Show, the annual tech extravaganza in Las Vegas, where L'Oreal CEO Nicolas Hieronimus delivered the keynote speech.
Is L'Oreal embracing tech?
Answer: It's the first time a beauty company CEO is speaking at the largest tech stage in the world. It signals the essentiality of beauty in society today, and the critical role tech plays in elevating products and experiences.
This story is from the January 06, 2025 edition of The Citizen.
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