Race Coast plans to build a river of money

Hot on the heels of boosting cash incentives for owners, trainers and jockeys, Race Coast has revealed how it intends to raise some of the funding for its generosity.

- Mike Moon

The livewire operator in Western Cape and KwaZulu-Natal is launching a new online gaming site called Lucky Fish, which will return a dedicated share of its profits to South African horse racing.

Bookmaking giant Hollywoodbets is the financial muscle behind Race Coast and some observers might see this move as undercutting its own product, but business experts will see it as market expansion and setting up a sustainable revenue conduit for the game.

A Race Coast media statement said profits would be cycled back into South Africa's horse racing ecosystem - "fuelling racetrack development, protecting jobs and securing the sport's long-term vitality".