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PR in a sorry state
The Citizen
|September 05, 2024
SPRAY AND PRAY: MONEY COULD BE BETTER SPENT
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What a cheek. Public relations (PR) W professionals, if you could call them that, seem to think that journalists owe them coverage.
Worse still, some PRs have the guile to expect media to cut and paste ChatGPT-generated press releases on receipt. And when a journalist ignores them, they get upset.
The state of PR in this country has hit an all-time low. They just don't make them like they used to.
Every reporter receives a mountain of media releases and requests for coverage every day; these days PRs spray and pray it everywhere. It's the norm to receive blind-copied "Good Day" or "Hello There" e-mails; these professionals seem to think that media are too stupid to notice that they have sent a pitch to a legion, not an individual.
I'm pretty sure clients pay top dollar for these nonexistent relationships.
This story is from the September 05, 2024 edition of The Citizen.
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