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Pharrell Williams kicks off Paris Fashion Week for Louis Vuitton
The Citizen
|June 20, 2024
The Paris Fashion Week kicked off on Tuesday with hip-hop mogul Pharrell Williams playing on the language of one-world unity as he staged his latest branding event for Louis Vuitton at the United Nations Educational, Scientific and Cultural Organisation (Unesco) headquarters.
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The show celebrated "global dandies", with lots of diplomat-style double-breasted suits, pilot-inspired bombers and lots of takes on the label's iconic luggage for the ultra-rich leisure traveller.
The choice of models was colour-coded to match skin tones with outfits - "a palette rendered in the nuances of skin tones of all the humans of the planet", as the show notes put it.
There were silk-style pyjama suits and glittery new takes on the pixelated Damier check pattern that has been popular through Williams' tenure.
The singer took over a year ago as creative director of the world's most profitable luxury label in a sign of the lucrative crossover between fashion, music and celebrity.
This story is from the June 20, 2024 edition of The Citizen.
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