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British bettor Bloom's football empire blossoming
The Citizen
|October 01, 2025
Tony Bloom (right) accumulated a reported fortune in sports betting, made his name in professional football as owner of Brighton and is now enjoying a maiden Champions League campaign through Union Saint-Gilloise.
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The British investor, bettor and poker player led his boyhood club Brighton to the Premier League after taking over with them languishing in the third tier in 2009.
But USG have been the club to deliver Bloom a topflight European league title and participation in the Champions League.
Bloom bought the fallen Belgian giants in 2018, quickly transforming their fortunes as they won promotion to the Pro League for the first time since 1973 just three years later.
Despite an agonising near miss in the title race to Royal Antwerp in 2023, success followed with the 2024 Belgian Cup.
Previous impressive campaigns in Europe include reaching the Europa League quarterfinals and Conference League last-16 in 2023 and 2024 respectively.
This story is from the October 01, 2025 edition of The Citizen.
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