Black Friday not what it once was

Black Friday was usually one of those days shoppers looked forward to, but the sentiment has changed as the years went by, especially after the Covid pandemic.

- Tshehla Cornelius Koteli

Recently questions have been raised about whether Black Friday offers amazing specials, or if it is just a myth.

Andiswa Mojapelo, head of client success at Momentum Velocity Club, told Saturday Citizen that the value an average consumer can get from Black Friday has been diminishing over the years.

"I can barely remember the last time I bought goods on Black Friday. I think it was appliances in 2018."

She said access to information has become easier and it is now more convenient for people to research their wishlist, add things to their cart in advance and do price comparisons.