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Zomato raises platform fee, food orders to get costlier
The Business Guardian
|April 23, 2024
Zomato 7omato has recently raised its platform fee for food delivery customers by 25%, now charging Rs 5 per order starting from April 20, according to data on the company's app.
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This flat charge per order has been increased across Zomato's key markets, including Delhi NCR, Bengaluru, Mumbai, Hyderabad, and Lucknow.
Previously, on January 1, Zomato raised its platform fee for users from Rs 3 to Rs 4. It's reported that Zomato processes between 2 and 2.2 million orders daily, indicating that even a Rs 1 increase across this substantial order volume could significantly enhance the company's earnings over a quarter.
Zomato applies the platform fee in addition to a delivery charge, although this is waived for customers enrolled in its Zomato Gold loyalty program, who receive benefits like discounts and free delivery after an upfront payment. The platform fee is also applicable to Zomato Gold members.
This story is from the April 23, 2024 edition of The Business Guardian.
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