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YouTube unveils new tools, partnerships to boost India's creative economy
The Business Guardian
|November 19, 2025
YouTube announced a series of new AI-powered tools, major institutional partnerships and expanded safety features aimed at accelerating India’s creative and knowledge economies.
The announcements were made at the annual YouTube Impact Summit on Monday, where the company also unveiled new economic impact findings from Oxford Economics.
According to the report, YouTube's creative ecosystem contributed more than Rs 16,000 crore to India’s GDP last year and supported over 9.3 lakh full-time equivalent jobs, underscoring the platform’s role as a key pillar of India’s fast-growing digital economy.
Gunjan Soni, Managing Director, YouTube India, said the platform's economic and social footprint continues to deepen. “Our impact isn't just about views; it’s about livelihoods and shared economic growth. We see this when 63 per cent of our monetizing creators agree that YouTube is their primary source of revenue. Our role is to provide the infrastructure for that success,” she said.
This story is from the November 19, 2025 edition of The Business Guardian.
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