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The premium luxury brand “Pranom” by Aurafest is now at ArtPort, at India's Major Airports
The Business Guardian
|October 02, 2025
Sumit Govind Sharma, along with his partner ManojKumar Sharma, started Aurafest, a premium, artisanal, and sustainable lifestyle company.
The company has recently taken the first step with its brand, Pranom, which is now available at ArtPort stores in India’s major airports. This strategic partnership provides Pranom’s carefully chosen assortment of Indian artifacts and sculptures straight to millions of travellers, giving them the chance to take home items of Indian artistry.
Aurafest is expanding its reach through India’s leading airport retail platform ArtPort, run by India Retails & Hospitality Pvt. Ltd. (IRHPL), one of India’s biggest chains of handicraft stores. ArtPort has a strong presence in major airports like Delhi, Goa, Hyderabad, Chennai, Bangalore and Cochin. ArtPort is known for bringing together high-quality handicrafts from all over India and branded goods from all over the world. It shows off India’s rich art and legacy to both local and foreign passengers.
Pranom by Aurafest is a premium luxury artisanal brand that embodies India’s culture, tradition, and heritage. Pranom offers various product lines, such as incense and wellness products, handcrafted artefacts, luxury butterfly-inspired serveware, artisanal soaps, traditional collectables, and traditional crafts from India.
This story is from the October 02, 2025 edition of The Business Guardian.
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