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Tata Play Binge Boosts Its Entertainment Portfolio with Ultra Play & Ultra Jhakaas
The Business Guardian
|December 19, 2025
Continuing its commitment to bring India’s most diverse entertainment under one roof, Tata Play Binge has announced the addition of Ultra Play and Ultra Jhakaas to its ever-expanding OTT portfolio.
This partnership strengthens Tata Play Binge’s Hindi and Marathi content offerings, catering to audiences with varied language preferences and content tastes across the country. Ultra Play, a Hindi-language OTT platform from Ultra Media Pvt. Ltd, offers over 5000 hours of retro content across 1,800+ titles spanning seven major commercial genres of the Indian film industry. With a library that includes iconic vintage Hindi movies from 1943 to the present day, web series, South Indian blockbusters and Hollywood Movies dubbed in Hindi, Ultra Play caters to over 600 million Hindi-speaking audiences in India and worldwide. Popular titles include Krrish, Gadar Ek Prem Katha, Dabangg, Kaho Na Pyar Hai, 3 Idiots, Toilet Ek Prem Katha, Andaz Apna Apna, Ghajini and classical movies of Guru Dutt, Raj Kapoor and Rajesh Khanna Ultra Jhakaas, Ultra Media’s Marathi OTT offering, celebrates the cultural vibrancy of Maharashtra with over 4,000 hours of Marathi entertainment. Its catalogue features more than 1,500 titles, including popular Marathi movies, Nataks (plays), Originals, dubbed South and Hollywood films, kids’ entertainment, music, and TV shows. With a new release every week, Ultra Jhakaas continues to champion Marathi storytelling and artistry, bringing content such as Better Half Chi Love Story
This story is from the December 19, 2025 edition of The Business Guardian.
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