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Reliance expands trading area by 50% for non-food & general merchandise
The Business Guardian
|September 16, 2024
Reliance Retail, the country's largest retailer, has increased the trading area for non-food and general merchandise by almost 50 per cent in its grocery stores in a bid to improve margins.
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The move is also likely to bolster the retailer's hyperlocal aspirations through its e-commerce platform Jiomart, through which it is connecting its Smart and Smart Bazaar stores providing a wider variety to consumers, according to an industry insider.
This story is from the September 16, 2024 edition of The Business Guardian.
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