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RCS interactions in India up 850% in 2024: Infobip
The Business Guardian
|March 29, 2025
She added, "Overall, Infobip saw a 30% increase in the number of brands orchestrating conversational marketing interactions with their customers on its platform." AI adoption has also increased, according to data from Infobip's AI Hub.
Global cloud communications platform Infobip has released its latest Messaging Trends Report, highlighting the rapid surge in Rich Communication Services (RCS) adoption and its transformative impact on customer experiences in India.
Infobip analyzed more than 530 billion interactions on its platform between businesses and consumers in 2024 to identify the latest global business messaging trends.
Businesses worldwide have embraced the channel for highly engaging, two-way customer interactions.
In India, Infobip's data reveals an 850% year-on-year surge in RCS usage as brands integrate it with SMS to create a seamless customer journey.
This story is from the March 29, 2025 edition of The Business Guardian.
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