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KFC HITS 76 MILLION VIEWS AND 15266 IN-APP ORDERS
The Business Guardian
|August 14, 2024
DRIM , the performance influencer marketing platform in collaboration with Blink Digital, piloted a transformative campaign for KFC in India, amassing over 76 million organic views and over 10k in-app orders.
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This strategic initiative, powered by DRIM’s cutting-edge technology, generated over 15,000 orders through 2990 posts, all while engaging with 776 influencers.
These figures underline DRIM’s commitment to delivering quantifiable and substantial returns on investment while working with micro-influencers on a cost-per-order model. Challenges and Triumphs in Hypothesis Testing DRIM started the process with a set of 15 hypotheses testing to identify the ground-level problem and the right solution that will give positive results in the long run.
This labor-intensive and time-consuming task was completed with the help of a team of highly talented managers and influencers. Initial focus areas, like targeting metro cities, were shifted in favor of regional influencers after data revealed higher engagement rates.
Authenticity is at the heart of DRIM, and ensured to bring it into the KFC brand campaign. With a dashboard analysis of hundreds of influencers, DRIM separated food influencers’ content based on vegetarian and non-vegetarian food.
This story is from the August 14, 2024 edition of The Business Guardian.
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