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FSSAI cautions food businesses against using '100%' in product labels
The Business Guardian
|May 31, 2025
The Food Safety and Standards Authority of India (FSSAI) on Friday issued a strong advisory to not use the term "100%" in food labelling as the authority believes that it is misleading to consumers.
"The apex food regulator has asked all Food Business Operators (FBOs) to refrain from using the term on food labels, packaging, and promotional content, owing to its ambiguity and potential for misinterpretation within the existing regulatory provisions," FSSAI said in a statement.
FSSAI also issued an advisory on Thursday, highlighting the "noticeable surge in the usage of the term '100%' across food product labels and promotional platforms."
This story is from the May 31, 2025 edition of The Business Guardian.
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