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From Pune Chaiwala to tea tycoon: Navnath Yewale drew inspiration from Modi and McDonald's
The Business Guardian
|August 03, 2024
Navnath Yewale's desk is adorned with a gold jaguar and a statue of Shivaji, symbols of his rise from a humble chaiwala to a tea tycoon. His shelves brim with awards for his business acumen and philanthropy.
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His tea brand, Yewale Amruttulya, has captivated Pune with its affordable, quality tea, offered in 550 outlets with an annual turnover of Rs 50 crore. Inspired by Prime Minister Narendra Modi's political strategies, Yewale positioned his tea as both accessible and aspirational.
In urban India, where handcrafted and specialty coffees dominate, Yewale Amruttulya fills a gap for hygienic, budget-friendly tea. Outlets are simple yet spotless, serving tea in white ceramic cups for Rs 10, with nothing on the menu over Rs 20. Navnath, along with his siblings-Ganesh, Mangesh, Nilesh, and Tejas-runs the business with a focus on maintaining affordable prices for all customers.
This story is from the August 03, 2024 edition of The Business Guardian.
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