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FMCG FIRMS TARGET RURAL MARKETS AFTER WITNESSING RAPID TECH ADOPTION
The Business Guardian
|November 02, 2025
With the rapid adoption of technology and a growing digitally fluent population, Fast-Moving Consumer Goods (FMCG) companies are increasingly focusing on delivering tech-driven purchasing solutions to rural markets.
“By harnessing AI and smart retail technology, we are not only dedicated to revolutionising the shopping experience but also supporting local economies and livelihoods,” said Srinivas Kolluru, Business Head, Ghodawat Retail Pvt Ltd, commenting on the trend.
This story is from the November 02, 2025 edition of The Business Guardian.
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