FLIPKART MINUTES SEES 16X Y-O-Y GROWTH IN H2, 53M VISITORS

Flipkart's quick commerce offering, Flipkart Minutes, concluded 2025 with an unprecedented performance, fueled by growing customer loyalty, rampant geographic expansion, and deeper engagement across high-demand categories.

- AGENCIES

The platform has recorded 16X growth in orders in H22025 and over 53 million unique visitors this year, with Gen Z leading the platform adoption, followed by the student cohort. This was further cemented by soaring customer loyalty, with more than 6 lakhs customers placing a repeat order within 7 days. Flipkart Minutes launched operations in more than 30 new cities this year, with a strong focus on tier 2 and 3 regions, reflecting Flipkart's vision of building a nationwide, neighbourhood led fulfilment network that combines speed, access, and affordability.

Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience, Re Commerce and Minutes, Flipkart Group, said, "Flipkart Minutes is no longer just gaining momentum; it is fundamentally redefining quick commerce in India. This year, backed by Flipkart's robust operational capabilities, we have delivered reliability at scale, earning the deep trust of our customers across the nation. We've witnessed phenomenal engagement, with repeat businesses confirming the critical role Minutes now plays in their lives.

Our sustained growth is fueled by a precision-engineered, technology-led supply chain and a healthy partner ecosystem that ensures we fulfill every order flawlessly. As we look ahead, our focus is unwavering: to strengthen access, diversify our assortment, and embed the Minutes experience seamlessly into the daily rhythm of every household across Bharat."

Solidifying strategic presence across high-growth metros and thriving cities of Bharat