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CTRL Movie depiction: An Eye Opener to AI chills
The Business Guardian
|December 20, 2024
The Indian entertainment industry is undergoing significant transformation. While cinemas continue to draw crowds with their larger-than-life action sequences, glamour, and visual extravagance, online streaming platforms are quietly reshaping the way stories are told.
Platforms like Netflix, Amazon Prime, Disney+, Hotstar and Jio Cinema have gained acclaim for delivering Indian content—movies, series, and short films—that captivate audiences with thought-provoking themes, intricate narratives, and impactful messages.
This contrast between what succeeds in theatres and what resonates online reveals a fascinating trend. Indian audiences, when given access to meaningful stories in the comfort of their homes, demonstrate an increasing appreciation for quality cinema. However, at the box office, spectacle and grandeur still dominate, reflecting a collective affinity for visually extravagant experiences.
‘CTRL’: Reflecting the AI Age
One standout in this streaming revolution is the Netflix film CTRL, directed by Vikramaditya Motwane starring Ananya Panday. The movie examines the pervasive influence of Artificial Intelligence (AI) and the growing risks to personal data privacy in a rapidly digitizing world.
This story is from the December 20, 2024 edition of The Business Guardian.
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