Coca-Cola India Empowers Vendors and Connects With Millions in Puri

As Odisha welcomed millions of visitors for Ratha Yatra 2025, Coca-Cola India, in partnership with its bottling operations, ensured access to refreshment and hydration for those attending one of India's largest cultural festivals.

- TBG NETWORK

The company's on-ground presence made chilled beverages easily accessible across Puri, while supporting the local economy. To make this possible, the company ensured availability of beverages through a strong retail and distribution network across the city of Puri. Along with hydration points, kiosks, and mobile units deployed across Puri, the company leveraged its expansive retail and bottling network to ensure economic empowerment for the local partners as well.

Aligned with Chief Minister Mohan Charan Majhi's vision, this effort reflects Coca-Cola India's broader strategy to strengthen last-mile retail, enable economic opportunity at the grassroots level, and reinforce its presence during high-footfall cultural moments.

The carts were managed by local vendors, including women entrepreneurs, creating direct income opportunities during the festival. By equipping retail outlets and prime hotspots with coolers, Coca-Cola India supported small businesses and ensured widespread access to chilled beverages throughout the celebrations.