CAIT calls for ban on festive e-commerce sales

Citing the CCI findings, that the cash burn strategies and collusive partnerships of the e-commerce platform enable them to monopolise markets by forming exclusive alliances with OEMs and banks.

- TDG NETWORK

Industry body Confederation of All India Traders (CAIT) has raised concerns on the deep discounts or cashbacks provided by the e-commerce festive sales by the companies, which tends to monopolise the retail market, hence reducing the abilities of the small offline retailers.

The industry body recomended suspending the e-commerce festival sale along with several other recommendations to provide a level playing field to all the players in India's retail ecosystem.

"Exclusive cashbacks are anti-competitive and encourage grey market operations. A ban would help restore fairness in the market," the industry body stated in its whitepaper.