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Axis Max Life starts insurance drive in 50 UP villages
The Business Guardian
|July 19, 2025
Axis Max Life Insurance Limited ("Axis Max Life"/"Company"), formerly known as Max Life Insurance Company Limited, has launched a large-scale rural activation campaign from Lucknow under its 'Bharosa Talks - India Protection Quotient 7.0 - Rural Edition' platform, aimed at expanding life insurance awareness across 50 villages in Unnao and Baghpat districts of Uttar Pradesh.
Axis Max Life Insurance Limited ("Axis Max Life"/"Company"), formerly known as Max Life Insurance Company Limited, has launched a large-scale rural activation campaign from Lucknow under its 'Bharosa Talks - India Protection Quotient 7.0 - Rural Edition' platform, aimed at expanding life insurance awareness across 50 villages in Unnao and Baghpat districts of Uttar Pradesh. This rural campaign is a key initiative under Axis Max Life's role as the lead insurer for Uttar Pradesh under the IRDAI's State Insurance Plan, reinforcing the Company's commitment to build last-mile insurance awareness in one of India's most populous states.
This story is from the July 19, 2025 edition of The Business Guardian.
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