Go Unlimited with Magzter GOLD
Get unlimited access to 9,500+ magazines, newspapers and Premium stories for just
Try GOLD - Free
ASUS CHARGES FOR TOP SPOT WITH LOCAL GAMING LAPTOPS
The Business Guardian
|January 26, 2024
Asus increased its market share to 18% in 2023, despite a decline in India's laptop market, aiming to challenge and surpass the current market leader in the coming quarters
-
In a strategic move to dominate India's consumer laptop market, Asus is set to commence the production of high-end gaming laptops within the country by the end of this year.
With aspirations to surpass competitors like HP and Dell, Asus, which secured the second rank in 2023, aims to claim the top position with a targeted market share of up to 30 percent by the end of 2024.
Arnold Su, Vice President of Consumer and Gaming PCs at Asus India, highlighted the company's remarkable journey from being the sixth-ranked brand in 2018 to securing the second position in 2023. Su emphasized the significance of the Indian market due to its low
PC penetration, and with the commitment to ramp up local production, Asus aims to make all flagship products available to Indian consumers immediately after their global announcement.
India's consumer laptop market witnessed a decline from 5.2 million units in 2021 to 4.8 million units in 2023, as per IDC data cited by Asus. Despite the contraction in the overall market, Asus reported growth, capturing around 18 percent market share in 2023, up from 16 percent in 2022.
This story is from the January 26, 2024 edition of The Business Guardian.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 9,500+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM The Business Guardian
The Business Guardian
GST cuts boost consumer demand on Navratri Day 1
GST 2.0 appears to have delivered instant relief and sparked consumer joy from the very first day, reducing household expenses, reviving demand across industries, and igniting the festive season with record-breaking sales.From cars and electronics to groceries and fashion, every sector felt the surge. It was sort of a festival of savings, a boost to demand, and the real Diwali gift to the people of India.
2 mins
September 24, 2025
The Business Guardian
Crompton launches DURA series submersible pumps
When it comes to water supply, consumers look for solutions they can trust - especially for high-value, long-term investments like submersible pumps.
2 mins
September 24, 2025
The Business Guardian
Oil India Chief pushes Global asset buys for Mineral Security
Ranjit Rath, Chairman and Managing Director of Oil India Limited (OIL) and the current Hydrocarbon Chair of CII, has emphasised the strategic importance of overseas asset acquisition in the critical minerals space, underlining its role in India's energy security and green transition goals.
1 min
September 24, 2025
The Business Guardian
Power equipment stocks rise on Nvidia's Data Center Plan
The stocks of power equipment makers rose Tuesday morning following Nvidia Corp.'s announcement of a massive investment plan for data centers, as per a report by Pulse, the English service of Maeil Business Newspaper Korea.
1 min
September 24, 2025
The Business Guardian
SCHOOLING WOMEN: LESSONS AT HOME, VOICES OUTSIDE — EDUCATION’S RISE FROM ZENANA T0 ASSEMBLY
Not a one-way crossing but a two-way circulation: household skills—thrift, hygiene, record-keeping—scaled into public reform, while exams and magazines brought civic habits back home. The “good wife” became budget-maker and petition-signer; the school learned the idioms of cleanliness and care. Separate spheres, in practice, taught each other.
10 mins
September 24, 2025
The Business Guardian
Nitish launches projects worth Rs 1,826 cr in Bihar’s East, West Champaran districts
Bihar Chief Minister Nitish Kumar on Tuesday launched projects worth more than Rs 1,826 crore in Westand East Champaran districts.
1 min
September 24, 2025
The Business Guardian
CM Gupta flags Off Delhi-Baraut inter-state AC electric bus service
Delhi Chief Minister Rekha Gupta on Tuesday flagged off the fully-electric Delhi-Baraut Inter-State AC Bus Service from Maharana Pratap ISBT, signaling the revival of Delhi’ interstate bus services after a gap of nearly 18 years.
1 mins
September 24, 2025
The Business Guardian
TAMIL NADU PLANS SOUTH ASIAN RENEWABLE ENERGY CORRIDOR: MINISTER
Tamil Nadu has unveiled plans to position itself as the hub of a South Asian Renewable Energy Corridor, driving regional clean energy collaboration and expansion.
2 mins
September 24, 2025
The Business Guardian
Heavy rains batter Maha, NDRF rescues over 300 people in Marathwada districts
‘The Continuous heavy rainfall across several districts of Maharashtra has led to a flood-like situation, prompting the deployment of the National Disaster Response Force (NDRF) in Beed, Dharashiv, and Solapur districts.
1 min
September 24, 2025
The Business Guardian
Rahul Gandhi urges PM to announce Punjab Flood relief package
Congress leader Rahul Gandhi on Monday again urged Prime Minister Narendra Modi to immediately announce a comprehensive relief package for Punjab following devastation caused by floods in the state.The Congress leader, who had written a letter to PM Modi earlier, said Punjab has suffered losses of “nearly Rs 20,000 crore” due to the floods, and the initial relief package of Rs 1600 crore announced by PM Modi is an “injustice” to the people of Punjab.”
1 min
September 24, 2025
Listen
Translate
Change font size