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4 IN 5 GIG WORKERS WOULD RECOMMEND THEIR WORK OVER OTHER OPPORTUNITIES, SAYS IPSOS SURVEY
The Business Guardian
|March 22, 2024
The staggering growth of gig economy platforms and the workers associated with it has brought into sharp focus several aspects of the future of work and now a 6-city-wide survey of gig workers has revealed, why gig work continues to work for millions of Indians. 84% of gig workers are satisfied with their experience of working in the gig economy, as per the Ipsos Survey.
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High earning potential (29%), flexibility of schedule (27%), and desire for independence (24%), stand out as the top motivators for gig workers to join the sector.
Ipsos Research Private Limited (Ipsos) market research conducted a survey to understand why gig work works and the perception towards gig economy in India during October 2023 to November 2023 amongst 3668 gig workers who were working across platforms such as Swiggy, Zomato, Uber, Ola, InDrive, Rapido, Amazon, Flipkart, Zepto, BigBasket, and Dunzo, across six of the top metro cities: Delhi, Mumbai, Chennai, Bengaluru, Kolkata and Hyderabad. Almost 65% of surveyed gig workers claimed they started working in the Gig economy over the last 3 years.
This story is from the March 22, 2024 edition of The Business Guardian.
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