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These are the dream toys of Christmas present

Sunderland Echo

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November 14, 2025

Wicked dolls, racing cars and hatching dinos – these are the must-have toys for Xmas 2025

These are the dream toys of Christmas present

Singing witch dolls, a grave-digging monster and shimmering slime are among the predicted top-selling toys this Christmas, according to industry experts.

The toys to have made the 2025 DreamToys list, selected by a panel of independent toy retailers and experts, include innovative and unusual items, as well as old favourites such as Lego sets, and even a Human Controller game that gets players to do daft things like pretending to lay an egg like a chicken.

"The list is still very much driven by licences, movies and interactive toys," says Paul Reader, chairman of the DreamToys selection Panel at the Toy Retailers Association.

He reassures parents that all the toys on the list should remain in supply until Christmas, pointing out that some items were left out of the running because they weren't widely available.

"We exclude any supplier exclusives or products that are only available in selected retailers," he explains, "because while they may be popular, they're not easily accessible by the masses.

"It's really important that when we select what we believe to be the hottest toys at Christmas, they're in general distribution - so you can be anywhere from Land's End to John O' Groats and you should have access to all the products on our list."

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