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Moore eyes new heights
Sunday Express
|October 12, 2025
STAR'S BUSINESS PLAN
WALES ace Kieffer Moore plans to swap scoring goals for doing deals as a sporting director one day.
Moore graduated from the PFA Business School last month with a diploma in Sport Directorship and aims to stay in football after his playing days, but not in the well-trodden paths of coaching or management.
The 33-year-old frontman - who will be on Wales duty for their crunch World Cup qualifier against Belgium tomorrow - says his journey from non-league to the Premier League has given him a rare insight into how the football industry works.
But for now, Moore’ day job is firmly in Wales.
He has scored five goals for Wrexham this season as the Welsh club adapt to the demands of the Championship after promotion last term.
This story is from the October 12, 2025 edition of Sunday Express.
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