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QUESTION OF CHOICE
Southern Mail Newspaper
|April 15, 2025
An investment coach, unlike an investment advisor, will not help you make any investment choices but will help you become aware of your relationship with money and investments
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Investing is not just about analysing the market's various scenarios on an Excel sheet and choosing appropriate investments to accumulate wealth. It also involves managing emotions relating to your investments. In this article, we discuss why emotions are crucial important for decision-making and why you need a behavioural coach to emotionally manage your investments.
The price we pay for letting our emotions dominate our investment decisions is called the behavioural gap. This refers to the difference between investor returns and investment returns; lower the returns you typically earn when actively buying and selling shares or switching from one fund to another compared with buy-and-hold returns on the investment. Why the difference?
This story is from the April 15, 2025 edition of Southern Mail Newspaper.
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