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PMI IN INDIA HAILS TRACK & TRACE (T&T) MECHANISM ROLL OUT IN THE COUNTRY AIMED AT CURBING ILLICIT TOBACCO TRADE
Southern Mail Newspaper
|May 22, 2025
Philip Morris International Inc.'s (PMI) India affiliate, IPM India, hailed India's decision to roll out pack-level Track and Trace (T&T) as a game-changing move against illicit tobacco trade and a major step towards modernizing regulatory enforcement.
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Approved under Section 148A of the Central Goods and Services Tax (CGST) Act, this reform marks a bold move to protect revenue, tighten enforcement, and bring greater transparency and accountability to India's tobacco market. Starting with cigarette packs, the government has chosen a smart, high-impact strategy to curb illicit tobacco trade. The proposed mechanism may incorporate Unique Identification Markings on packs, which will enable enforcement agencies to easily distinguish tax-paid products from illegal ones—strengthening oversight across retail shelves, supply chains, and field operations.
This story is from the May 22, 2025 edition of Southern Mail Newspaper.
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