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Scarlets 'are here to stay' insists investor, despite Welsh rugby's uncertainty
South Wales Evening Post
|August 11, 2025
NEW Scarlets investor Kirsti Jane insists the Welsh club are here to stay despite the Welsh Rugby Union considering cutting the number of professional clubs.
US-based company House of Luxury (HOL) have decided to invest into the Scarlets and are looking to acquire a 55% stake in the long term.
This is timely for the Welsh club, with the WRU set to begin a formal consultation next month where it is likely to suggest cutting the number of professional clubs to two.
But HOL CEO Kirsti is adamant the Llanelli-based club are here to stay and will enjoy a prosperous future.
"From our perspective of things we are winners and winning is what we do," she told us.
"That's the mindset we carry. That's our whole culture our company is built on and we don’t see anything other than a future for the Scarlets.
“For us that’s our only focus.
“Scarlets will continue to play topflight rugby and they will continue to do all of those things.
“We are confident that the Scarlets will continue to play rugby, continue to be the Scarlets and the fans will be able to enjoy for a long time to come."
The company is a US global luxury asset agency that will take up current financial liabilities and responsibility for commercial growth and future strategic vision reporting directly to the Scarlets board, while working towards a full equity transaction.
This story is from the August 11, 2025 edition of South Wales Evening Post.
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